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Ipsos Korea is the Korean affiliate for
the ever-growing marketing research experts
known as the Ipsos Group.
- In 1994, began as Research Power
- On January 1st 2000, it became NFO
Korea, the Korean branch for NFO
World Group
- November 10th 2003, it started a
new beginning under the title Active
Insights Korea
- March 17th, 2004, became affiliated
with IPSOS
We want to provide you with value-added
research services based on our own 10 years
experience in the Korean market by combining
IPSOS know-hows and its professionalism
in Marketing
3 reasons for choosing Ipsos
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First, Ipsos has its own insights towards
consumers and society
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Ipsos’s own analysis
models, which are based on social/psychological
theories, provide clear information on consumer
expectations, motives and intentions. With
this, our clients have a better understanding
of the market, their consumers and the environment
that surrounds the prior two.
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Second, we work with as an intimate partner
with our clients
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A close and intimate
partnership should exist with the clients
in order to resolve each of their different
issues with marketing research. Before the
project and the research, we keep the importance
in our close relations with our clients.
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Third, Ipsos is an independent and specialized
research company centralizing on survey
based research.
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Based on our expertise
in survey based research, the services Ipsos
delivers are not simply ‘research data’
- it is ‘consulting services’. We
are known in the industry for our ‘consulting
services’ and have been recognized as one
throughout many companies from various industries.
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