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Although it¡¯s only been recent that
we¡¯ve become Ipsos Korea, we carry broad
experience in providing Marketing Research
to local and international companies for
over 10 years. We pride ourselves
in delivering quality data and information
to our clients, while maintaining close
relations with each and every one of them.
LG Electronics, SK Telecom, KT&G, P&G
Korea, Coca cola and Mercedes Benz Korea
are a few of our close clients we¡¯ve worked
with for the past years, and haven¡¯t hesitated
to evaluate our deliverables as ¡®excellent¡¯
and ¡®competitive¡¯. As a result,
we¡¯ve been noted as the fastest growing
research company in Korea.
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Now, we plan to share our 10 years experience,
success and knowledge as the new Ipsos Korea. The following are the business philosophies
that Ipsos Korea plans to pursuit.
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We aim for Creative Research
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Not
only do we work to provide logical value
based on research facts as results - we
wish to provide creative value that could
bring change to the market by capturing
consumer insights. I¡¯m sure you¡¯ve
worked with many marketing research companies
- but, truly, how many of them were able
to deliver something creative and innovative?
You have to acknowledge that it¡¯s
impossible to operate marketing departments
or to lead the consumers simply with logical
facts in times like this. By experiencing
creative research with Ipsos Korea, you¡¯ll
have a broader perspective of leading the
market. ¡¡
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We aim for Product Base Research
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While
many research companies may take pride in
their research products, they aren¡¯t able
to provide services in carefully fabricating
the numerous issues that are brought up
throughout the entire marketing decision
making process like Ipsos. Our research
is not simply ¡®research¡¯ - it¡¯s consulting.
And we¡¯re proudly recognized and
valued as a research based consulting firm
throughout the industry and by our clients.
When you¡¯re in need of advice on making
a marketing related decision, or if you¡¯re
simply wondering whether or not your new
product will succeed in the market - make
sure to knock on our doors. Ipsos
Korea is always ready to provide clear and
definitive answers to your marketing needs.
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We aim for an eye to eye Specialized
Research with our clients
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While most
research objectives may seem the same for
clients - each client is unique in that
each carries a different agenda and different
issue. ¡®All research projects are different¡¯
is an unwritten law amongst the marketing
research industry. Yet, there are still
some research companies out there who continue
on with the monotonous research methods
they¡¯ve practiced for so many years. In
order for the research company to acknowledge
and resolve the differences of each clients¡¯
issues, it is necessary for the research
company to have a specialized team of researchers
that would tackle the problem clearly from
the client¡¯s viewpoint. Ipsos Korea
is formed as a matrix formation with specialized
teams based on methodology and market industry.
We¡¯re ready to solve your issues by utilizing
our highly systemized teams. ¡¡
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We aim for Global Sourcing
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Ipsos Korea is part of the Ipsos Group
- the #2 survey based Research Company in
the world. Working with Ipsos Korea links
you with our specialized manpower and best
practices spread out in 41 branches in a
total of 31 countries all over the world.
During these fast times of globalization,
localization and infinite competition, Ipsos
Korea guarantees its companionship with
you whenever, wherever and however you grow.
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Thank you very much.
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 Dr.
Yeong Wook Joo
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