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  Home > Introduction > Greetings

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Although it¡¯s only been recent that we¡¯ve become Ipsos Korea, we carry broad experience in providing Marketing Research to local and international companies for over 10 years.  We pride ourselves in delivering quality data and information to our clients, while maintaining close relations with each and every one of them. LG Electronics, SK Telecom, KT&G, P&G Korea, Coca cola and Mercedes Benz Korea are a few of our close clients we¡¯ve worked with for the past years, and haven¡¯t hesitated to evaluate our deliverables as ¡®excellent¡¯ and ¡®competitive¡¯.  As a result, we¡¯ve been noted as the fastest growing research company in Korea.


Now, we plan to share our 10 years experience, success and knowledge as the new Ipsos Korea.
The following are the business philosophies that Ipsos Korea plans to pursuit.  

We aim for Creative Research

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Not only do we work to provide logical value based on research facts as results - we wish to provide creative value that could bring change to the market by capturing consumer insights.
I¡¯m sure you¡¯ve worked with many marketing research companies - but, truly, how many of them were able to deliver something creative and innovative?  You have to acknowledge that it¡¯s impossible to operate marketing departments or to lead the consumers simply with logical facts in times like this.
By experiencing creative research with Ipsos Korea, you¡¯ll have a broader perspective of leading the market.
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We aim for Product Base Research

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While many research companies may take pride in their research products, they aren¡¯t able to provide services in carefully fabricating the numerous issues that are brought up throughout the entire marketing decision making process like Ipsos.
Our research is not simply ¡®research¡¯ - it¡¯s consulting.  And we¡¯re proudly recognized and valued as a research based consulting firm throughout the industry and by our clients.
When you¡¯re in need of advice on making a marketing related decision, or if you¡¯re simply wondering whether or not your new product will succeed in the market - make sure to knock on our doors.  Ipsos Korea is always ready to provide clear and definitive answers to your marketing needs.
 

We aim for an eye to eye Specialized Research with our clients

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While most research objectives may seem the same for clients - each client is unique in that each carries a different agenda and different issue.
¡®All research projects are different¡¯ is an unwritten law amongst the marketing research industry. Yet, there are still some research companies out there who continue on with the monotonous research methods they¡¯ve practiced for so many years.
In order for the research company to acknowledge and resolve the differences of each clients¡¯ issues, it is necessary for the research company to have a specialized team of researchers that would tackle the problem clearly from the client¡¯s viewpoint.
Ipsos Korea is formed as a matrix formation with specialized teams based on methodology and market industry. We¡¯re ready to solve your issues by utilizing our highly systemized teams.
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We aim for Global Sourcing

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Ipsos Korea is part of the Ipsos Group - the #2 survey based Research Company in the world. Working with Ipsos Korea links you with our specialized manpower and best practices spread out in 41 branches in a total of 31 countries all over the world. During these fast times of globalization, localization and infinite competition, Ipsos Korea guarantees its companionship with you whenever, wherever and however you grow.

    Thank you very much.


  Seok Young Kim

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